Hey, I’m Sara

I’m a strategic B2B product and experience leader making functional software that’s enjoyable to use.

Work

User interfaces displaying analytics dashboards, including mobile and tablet friendly designs.

I have spent the last 10+ years elevating data-dense user experiences and bringing clarity to complicated workflows. I’ve built my career making functional software enjoyable to use.

I’m experienced in financial analytics and content management in both healthcare and content marketing spaces. I have also worked closely alongside sales, marketing, analytics and content teams in both B2B and B2B2C companies.

I thrive in fast-paced, chaotic, strategic focus groups and get bored quickly if every day looks the same. To learn more about how I work, check out my portfolios below.

Consulting Work
Case Studies (Password Required)

I’m currently located in Athens, Alabama working remotely for HealthTrust- HCA as a Senior UX Designer. When I’m not working, you can probably find me disassociating with a good book, keeping up with my Stardew Valley farm or painting in my art studio in our small downtown.

About Me

More About Me

My Design Process

  • Discovery

    Spending adequate time in the problem space is essential. I crave truly understanding the problem we’re trying to solve, why we’re solving it and how it will deliver measurable value.

    Leading brainstorming sessions, asking a million questions and crafting out the measurements of success, this stage is messy but absolutely essential.

    A detailed digital brainstorming or planning board with multiple sections, containing numerous multicolored sticky notes in pink, blue, green, yellow, and black, organized into categories such as Data, Spend, Ops, and Items to Discuss. The sections include subcategories and lists of items for discussion, with some notes marked or highlighted, and small icons or avatars indicating comments or participants.

  • Research & Alignment

    After a potential path forward is identified, it’s time for alignment.

    - Stakeholders need confidence in the proposal
    - Developers have to find it feasible to build
    - Product needs to buy-in to prioritize and scope
    - Uses have to want to use it

    Flowchart diagram with various colored boxes and arrows representing a process or decision tree.

  • Let's make it real

    After we’ve validated our ideas and achieved alignment - we’ve got to identify the best path forward given the risks and level of effort for the specific feature.

    Sometimes we spend weeks making prototypes pixel perfect before building. More often, we spend a week or two in the prototypes and go straight to a proof-of-concept or beta release and continue to learn from there.

    Screenshot of a website interface titled 'New Quote.' The page includes navigation links ('Home,' 'New Quote,' 'Orders,' 'Customers,' 'Samples,' 'Products') at the top, and a greeting 'Welcome back, Sara.' The main section displays tabs labeled 'Boxes,' 'Strapping,' 'Bags,' 'Stretch Film,' 'Core,' and 'Pallets.' The active tab is 'Strapping.' Below are sections detailing 'Strapping Material' and 'Strapping Width & Core Size' with placeholder text, circular icons labeled 'Width 1,' 'Width 2,' 'Width 3,' and square icons labeled 'Core Size 1,' 'Core Size 2,' 'Core Size 3.' A 'Next Step' button is at the bottom right corner.

  • Iterating

    Any job is dangerous when done in isolation and that’s especially true when designing software for someone else to use regularly. It’s important to work fast to get something out the door and then use feedback from real users to make improvements in real time.

    It’s important to me to be able to attach our success to a quantitative or qualitative metric. There’s no emotional attachment here - let’s make something truly valuable.

    Screenshot of a health industry benchmarking dashboard showing data for knee category, including a line chart of spending over time, a pie chart of supplier distribution, and a table of supplier performance metrics.

If you’re looking for a designer who is transparently honest, chronically curious and regularly sarcastic, reach out!

Download Resume